The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Digital & Online / Websites & Mobile
Extinction Days
Agency: &Co. / NoA / Copenhagen + NoA Ignite / Copenhagen + Bold Scandinavia NoA / Copenhagen
Client: WWF Denmark Category: Digital & Online / Websites & Mobile
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Digital & Online / Websites & Mobile
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Digital & Online / Websites & Mobile
Long COVID Mode
Agency: SAINT ELMO'S GERMANY / Munich + SERVICEPLAN GERMANY / Munich
Client: Long COVID Europe Category: Digital & Online / Gaming
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble Category: Digital & Online / Banners & Pop-ups
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM066M
Award:
2024 Direct Marketing Merit Award
Agency:
&Co. / NoA / Copenhagen + NoA Ignite / Copenhagen + Bold Scandinavia NoA / Copenhagen
Client:
WWF Denmark
Title:
Extinction Days
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM067M
Award:
2024 Direct Marketing Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM068M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM069M
Award:
2024 Direct Marketing Merit Award
Agency:
SAINT ELMO'S GERMANY / Munich + SERVICEPLAN GERMANY / Munich
Client:
Long COVID Europe
Title:
Long COVID Mode
Category:
Digital & Online / Gaming
Annual ID:
OS24_DM071M